Tuesday, May 27, 2008
Parents will be given a dramatic insight into how their own behaviour on the road can pass dangerous habits on to their children as Road Safety Minister Jim Fitzpatrick today launches a series of innovative workshops in schools across England.
This comes as new Government research shows that 54% of parents admit to participating in poor road safety behaviour in front of their children.
Launching the roadshow at Burdett Coutts and Townshend Church of England Primary School in Westminster, London, Jim Fitzpatrick said:
"Although we have made good progress by halving the number of children killed or injured on our roads over the last decade, there is still more to do. Last year 169 children were killed and another 3,000 seriously injured in road accidents so I am determined that we continue to do everything we can to make our roads safer.
"Simply telling our children about how to use our roads safely is not enough - parents must practise what they preach or their sons and daughters will slip into dangerous habits."
The Child's Eye View: Practical Parenting in Road Safety sessions, part of the Department for Transport's THINK! campaign, will urge parents to think about their behaviour and ensure they set a good example to their children in the future. Giant props - including oversized cars and zebra crossings - will help parents see the road through the eyes of an eight-year-old and better understand road safety from their child's perspective.
The roadshow will run throughout June with experts offering parents easy-to-follow tips and advice on how to address the issue of road safety with their children.
Liz Brooker from the Local Authority Road Safety Officer's Organisation (LARSOA) led the first session, providing expert information and advice on learning techniques and child development.
"Copycat learning is one of the key ways children form skills and establish their behaviour, so setting a bad example when it comes to road safety can have serious consequences.
"LARSOA is constantly working with parents in the community to improve road safety for children and we are all looking forward to the Child's Eye View roadshow sessions to reach even more parents and hopefully make the roads safer for everyone ."
The road show will run throughout June, with the following schools participating:
* 4th June - Weetwood Primary School, Leeds
* 11th June - St Paul's and St Timothy's Infant School, Liverpool
* 18th June - Milecastle Primary School, Newcastle
* 25th June - Anderton Park, Birmingham
* 26th June - Barton Hill Primary School, Bristol
Attendees will also receive a copy of the Parent's Manual to Road Safety with further tips, advice and information.