| Road safety continues to be one of the
nation's most serious public health issues - it affects
everyone, whether you drive, walk or cycle.
We
all need to know how to take care of ourselves and respect
others on the road. That's why we encourage everyone to
get actively involved in understanding road safety. It is
important to know:
- how much (or how little) you can drink before you drive
- the speed limits on your local streets
- where you can stop, revive and survive on a long journey
- how to teach young children road safety skills.
Whether you are new to driving, need to
refresh your knowledge or even teach someone else road skills,
this site will provide you with up-to-date information on
road safety issues. Understanding and practising road safety
is everyone's concern - it could save your life, or someone
else's.
Campaigns
Road toll has improved over the past decades with the introduction
of initiatives including the .05 blood alcohol concentration
limit, random roadside drug and breath testing and compulsory
seatbelt laws.
Regular research
We have established an on-going monitor of public perception
and attitudes towards road safety issues. Regular surveys
help evaluate the effectiveness of public education campaigns,
as well as identify areas requiring further attention.
Benchmark research was conducted
in 1997. Subsequent tracking surveys
have been conducted periodically.
Public education campaigns
Our public education campaigns aim to put key road safety
issues on the public agenda. Research results, together
with other qualitative and quantitative data, are used to
develop campaigns on a range of road safety issues.
Public education campaigns are grounded in social marketing
principles. Social marketing promotes social causes or ideas
within a society. Rather than trying to sell a product,
we are selling road safety messages.
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